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PROVO, Utah— Nu Skin Enterprises Inc. introduced its ageLOC Future Serum to more than 10,000 sales reps at its launch in Japan; the product line is marketed as “genLOC” in Japan. The anti-aging serum is designed to preserve the skin and reduce the appearance of aging.

Truman Hunt, president and CEO, said: “We continue to believe that ageLOC will be the biggest global product launch in Nu Skin history and are pleased to begin the roll out in Japan. We are committed to fueling the positive trends we are seeing in Japan and believe that the introduction of ageLOC will help in generating distributor enthusiasm in this important market. Our proprietary ageLOC products enable our sales representatives to take advantage of the accelerating growth in the anti-aging industry, which is expected to grow by 73 percent in Japan by 2015. We’ll continue the global roll out of ageLOC next month as we launch new ageLOC skin care products in the United States, Europe and Latin America.”

Nu Skin Japan also announced Makoto Kuro-O, M.D., Ph.D., associate professor of pathology at the University of Texas Southwestern Medical Center, as a new member of its Anti-Aging Scientific Advisory Board. Dr. Kuro-O will also serve as the chairman of the Nu Skin Japan Scientific Advisory Board, providing his insights on gene-based anti-aging science.

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Nu Skin Enterprises Inc. (NUS) is sitting on a demographic sweet spot that should guarantee significant expansion of its revenue stream for years to come, based on the significant aging of the world population and what seems to be an ever-increasing global focus on “retaining one’s youth.” The 25-year-old company primarily develops and produces a line of skin-care products and nutritional supplements which it offers in 48 worldwide markets through a 750,000 strong direct sales force and in China through 45 retail stores.

Read More: http://seekingalpha.com/article/162906-nu-skin-rapid-aging-of-world-population-portends-strong-future-growth

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· Nu Skin Enterprises’ platform to become the world’s leading anti-aging company

· Nu Skin’s Competitive Advantage: other companies focus on the signs of aging (lines, wrinkles, etc.). ageLOC attacks both the signs and the sources of aging

· There are many sources of aging, but the ultimate source of aging is found in our genes

· Virtually everything we encounter influences our genes: diet, stress, sleep, pollution, smoking, etc. Until recently, science has not be able to understand how nutrition and skincare products influence our genes

· Nu Skin has aggregated unique, proprietary ways to isolate clusters of genes that are critical to the aging process

· With proprietary formulas, Nu Skin’s ageLOC products will help to reset and support “Youth Gene Clusters,” the genes that help to preserve youthfulness—leading to preventative and corrective benefits

· Products developed in consideration of the impact they have on genes will likely be safer than those developed with no regard for the impact of that product on genes

· Galvanic Spa gels include ageLOC ingredients to battle arNOX, a source of aging identified by Nu Skin research over the past 4 years

· A daily use ageLOC skincare regimen containing a broader spectrum of ageLOC ingredients focused on genes will launch in October

· In the future, additional Nu Skin and Pharmanex products will be infused with other ageLOC ingredients to battle aging at the ultimate source—our genes.

· In the future, it is almost certain that other companies will try to mimic Nu Skin’s approach to product development

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PROVO, Utah, June 22 /PRNewswire/ — Top international sales leaders for Nu Skin Enterprises, Inc. gathered today in Saint Petersburg, Russia, to learn how Nu Skin plans to expand its distributor business opportunity with next-generation anti-aging products in both skin care and nutrition that target the ultimate sources of aging.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/nuskin/38868/

“For more than 25 years, Nu Skin has offered people the opportunity to start their own business selling exclusive and innovative anti-aging products — and that opportunity will be better than ever with ageLOC,” said Truman Hunt, Nu Skin president and chief executive officer. “We believe that ageLOC is unlocking the secret of youth through our unique understanding of the relationship between aging and certain genes in the human genome, the ultimate sources of aging.

“ageLOC will not only have significant implications for an aging population that wants to live young, but also for an increasing number of people who are seeking out Nu Skin’s business opportunity to supplement or replace their income.”

The international sales meeting is the next step in the company’s roll out of its exclusive ageLOC discoveries. Nu Skin introduced the first phase of its strategy to target the sources of aging last October with the launch of ageLOC Galvanic Spa Facial Gels, formulated to target a free radical generator in the skin to deliver superior cosmetic benefits. The company will continue its roll out of ageLOC products with the introduction of an unmatched daily skin care system this October at Nu Skin’s global 25th anniversary celebration in Los Angeles. As part of its strategic direction, the company will also unveil plans to launch additional exclusive ageLOC products, including a nutritional supplement in the latter half of 2010.

“By targeting the ultimate sources of aging we have the advantage of developing truly game-changing products that have both preventative and corrective anti-aging benefits,” said Joe Chang, Nu Skin executive vice president and chief scientific officer. “ageLOC also unites our skin care and nutritional product lines into a comprehensive anti-aging product offering that delivers solutions for people who want to enjoy a more youthful existence.”

THE ageLOC OPPORTUNITY: Leveraging Socio-Economic Megatrends

ageLOC is a powerful platform for Nu Skin distributors as they continue to benefit from significant social and economic megatrends, including a growing aging population and an increase in those seeking ways to supplement or replace income. For example, by 2030 the number of people worldwide over the age of 60 is expected to double to more than 1 billion. By 2015, the anti-aging industry is expected to grow 76 percent in the United States, 73 percent in Japan and 82 percent in the Asia Pacific region. Additionally, the economic environment bodes well for Nu Skin’s direct selling business model as Nu Skin offers an attractive option for those who need to supplement or replace their income in today’s harsh economy.

“Nu Skin continues to stay relevant by marketing innovative and scientifically validated products, as well as by paying the highest percentage of revenue in distributor commissions of all direct selling companies listed on the New York Stock Exchange,” said Ashok Pahwa, chief marketing officer at Nu Skin. “That is especially meaningful considering the fact that 2008 was the largest revenue year in Nu Skin’s 25-year history with $1.25 billion in sales.”

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